Last updated February 22, 2021.
What are cookies and how does Brightful use them?
A cookie is a small text file that a site stores on your computer or mobile device when you visit the site. Browsers support cookies and similar technologies (such as local storage and pixels) so that a site like Brightful can remember information about your visit and can use the information to improve your experience and to create aggregated anonymized statistics about usage of the site. In this Notice, we use the term “cookie” to refer both to cookies and similar technologies.
Cookies may be set by the site you are visiting (called “first-party cookies”) or by a third party, such as those who provide analytics or advertising services or interactive content on the site (“third-party cookies”).
Our first-party cookies include cookies that are strictly necessary, functional cookies, and cookies related to analytics/performance.
Strictly Necessary: These cookies are necessary for our services to function properly and securely and cannot be switched off in our systems.
Functional: These cookies enable Brightful to provide enhanced functionality and personalization. If you do not allow these cookies then some or all of these features may not function properly.
Analytics and Performance: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
Advertising: We don’t use any cookie for advertising purposes.
Third-Party Cookies: Brightful’s services also include cookies from third parties that we partner with directly or indirectly. These are only for authentication, support, payment, other functional, and analytics purposes.
How do I control cookies and how my data is used?
There are a number of ways you can control how information is collected from cookies on Brightful and how that information is used.
Your browser settings
Your mobile device settings
The major online advertising industry groups offer tools to limit how cookies are used for advertising purposes by participating third parties. More information is available on these sites from the Network Advertising Initiative, the Digital Advertising Alliance, and for users in the EU, the European Interactive Digital Advertising Alliance. Also, Google provides web users with the Google Analytics Opt-out Browser Add-on to prevent the collection of data via Google Analytics.